FREITAG, the bag manufacturer with a focus on sustainable materials, will be opening a new store “in the heart of Zurich” on June 11, as detailed in a statement. The city is described as the birthplace of FREITAG and has been the company’s home for 33 years. According to the information, it is therefore high time for “more upcycled urban originals in the original tarpaulin bag city”.
FREITAG is guided by the principles of the circular economy and produces sustainable bags, accessories and clothing. The materials used by the company include used truck tarpaulins, empty PET bottles, discarded car seat belts and even bicycle inner tubes. In addition to bags, the product range includes accessories such as laptop and mobile phone cases, pouches, washbags, wallets, keychains and notebooks.
Brothers Daniel and Markus Freitag began production of the F13 TOP CAT Messenger Bag in 1993, whereby truck tarpaulins, discarded bicycle inner tubes and car seat belts were all used in the manufacturing process. A few years later, the bag was added to the collection of the Museum of Modern Art in New York. ce/jh